Golem Brewery

Overview

A fun logo for Browar Golem, a local craft brewery from Poznań, based on the ancient and mythical golem legends. In Jewish folklore the golem is a creature shaped from clay and brought to life with a word: enormously strong, but with no will of its own.

Browar Golem never had a fixed line-up and kept experimenting with new beers, so the branding had to be just as flexible. I designed a versatile mark that works in many ways, giving the brewery different versions of the brand for its bottles and merchandise.