GetBadges
Brand identity for a gamification platform for developer teams
Overview
Fun, retro branding for GetBadges, a Poznań startup that gamified developers' everyday work. It plugged into GitHub, Jira, Trello and Slack and turned commits, code reviews and releases into an RPG: you earned experience points and badges, levelled up, and eventually fought monsters with your team over a sprint.
The point was to nudge good habits, like shipping often and reviewing each other's code, without anyone feeling lectured.
The branding is built on the hexagon, the classic badge shape, and it runs through everything: the logo with its bold green gb monogram, the rest of the branding materials, and the badges themselves.
I also designed a badge system that could grow with the game. The badges ranged from simple flat icons to elaborate illustrations, full of gaming and developer in-jokes: controllers and D-pads, a laptop on fire, a "Don't panic" sign.
Users collected them in the platform, and some were printed as laptop stickers to promote the startup. A set of simple line icons sums up the idea: code, commit, play, compete.
