Discover and Stories

Overview

Discover and Stories were companion modules for enterprise clients. Discover let people browse pre-built, interactive views of their research data without building queries, and Stories let them arrange those views into presentations to share. As Head of Design, I led the design of both and coordinated the team behind them.

Challenge

Not everyone who needs research data is an analyst. Brand managers, product planners and executives had no interest in building cross-tabulations or designing reports. They wanted to find a standardised insight quickly, then turn it into something they could take into a meeting or send to a colleague.

So we had to design two modules that worked together, one for exploring and one for curating. Both had to be simple enough for non-technical people and still cope with complex parameterised data across markets, brands and time periods.

My role

I was hands-on with both modules while managing the designers on them. For Discover we rebuilt the catalogue around clear navigation and parameter controls, so anyone could pivot across countries, brands and time periods without knowing anything about analysis.

For Stories we designed a curation workflow: assemble slides into a narrative, add chapter pages for context, then share or export a polished presentation. I kept the interaction patterns consistent across both modules, so moving from exploring to curating felt like one experience.

Outcome

Discover and Stories became the tools our customers opened every day, sitting neatly between raw data and something you could hand to a stakeholder. Users could easily go from exploring a single data point to presenting a full competitive report without leaving the platform.

What's next

Both Discover and Stories were retired, and all the user-created content was migrated into Halo.